Within the framework of the commitments on developing the distribution market for Vietnam handicrafts and local specialties and on the basis of the agreements signed between the Vietnam Handicraft Exporters Association, Hanoi Promotion Agency and Center Group, the parties discussed the coordinated solutions to distribute Vietnam handicrafts and local specialties on various sale channels of Central Group.

Fields of cooperation include setting up production standards groups in rural areas, supporting brand building, supporting consumption in Center Group’s nationwide distribution system, developing new store systems…

Central Group was a family-run business, starting from a shop in 1947 and has over 67 years of experience in the retail industry. To date, Central Group is a multinational organization. It has a number of outlets operating in foreign countries, including Vietnam, Indonesia, Italy, Germany, Denmark, Malaysia as well as a number of hotels in Maldives, Mauritius and Sri Lanka. Central Group is one of the five largest business groups in Thailand, and one of the most successful corporations in all of Southeast Asia. It is also one of the largest employers in Thailand, with more than 70,000 employees in various business areas ranging from retail to real estate. In July 2011, Central Group officially came to Vietnam with “the commitment to contribute to the prosperity of Vietnam and to improve the quality of life of the people.”