One Village One Product Movement in Malaysia

One Village One Product Movement in Malaysia

The OVOP concept first appeared in Malaysia in 1992 along with other governmental rural economic growth reforms. The movement has received enthusiastic support from the people and in 2003 the country officially joined it with the local name One District One Industry. After only 7 years, OVOP had grown strongly and created 6.247 entrepreneurs from 141 counties across the country.

As of 2011, there were 12.428 job opportunities scattered across four different areas including food and beverage, homestay, handicraft products, health products and services. This success is partly due to the active support from the Government with pioneering campaigns promoting products on both domestic and international markets such as organizing fairs, exhibitions and online advertising. The Departments also provided financial support and organize vocational training classes for farmers. Small and medium enterprises were also provided with adequate infrastructure, electricity, communication and favorable working environment. To ensure efficiency, the Government also monitored the information systems of entrepreneurs to evaluate and rank each year.

However, the main factor for the success of this movement is none other than the Malaysians with their continuous efforts and eagerness to learn. Entrepreneurs here always have positive behaviors and attitudes, demonstrating the spirit of willingness to innovate products and receive tastes. They also proactively cultivate and attend business, marketing, quality management, basic and technical accounting classes.

The movement shows the rising national spirit of an entire country, the consensus of the country to promote culture and preserve national identity. Remote areas like Sabah and Sarawak in peninsular East Malaysia have many unique customs but due to geographical disadvantages, they are not accessible to many people. Thanks to OVOP, in 2014, Sabah entrepreneurs earned VND 167 - 303 billion for the handicraft products business, marking the strong development of the movement here.