OVOP or the “One Village One Product” movement was initiated in Japan in 1979 and now covers over 30 countries under various names and programmes. There are three principles in the OVOP movement: (i) creation of globally acceptable products/services based on local resources or the “Think globally, Act locally” mantra, (ii) self-reliance and creativity, and (iii) human resource development
Since 2005, VIETCRAFT has worked in close co-operation with the Oita OVOP International Exchange Promotion Committee and Asian Productivity Organisation in Japan to promote and support the development of OVOP in Vietnam.
Our major activities include:
Research: Conducts research to identify potential OVOP development in different areas of the country from a regional to provincial, communal or village level.
Training: Provide training and organize workshops on OVOP development at a national and international level. Trainers from Vietcraft have received the Hiramatsu Award from the Oita OVOP International Exchange Promotion Committee for their contribution towards the development of OVOP in the region.
National and International Networking: Vietcraft, in close co-operation with the Ministry of Agriculture and Rural Development, will act as the focal point in Vietnam to promote the development of a nationwide and international network.
Product/Service Development: Vietcraft supports the creation of globally marketable products/services which embody people’s pride in their product and cultural richness of their home villages. Together with local people, Vietcraft experts will develop the “story” behind any product/service to attract consumer attention. Such local flavour will help add value to local products while the use of local human and material resources will help ensure economic activities remain sustainable.