Vietcraft functional departments

International Cooperation

International Cooperation

  • Develop and implement international cooperation programs
  • Build cooperation networks with international Trade Promotion Organizations
  • Build cooperation networks with Professional Associations all over the world
  • Build and develop international cooperation programs on Product design
  • Establish business relationship with the donors
  • Develop regional cooperation programs
  • Develop the network of Vietcraft showrooms in different countries
  • Open the network of representatives in different countries
  • Development of the sale agents for Vietcraft events
Media & Information

Media & Information

  • Develop and manage customer database
  • Develop promotional and documentary films
  • Develope and promote online craft-related film channel
  • Provide photography and visual services
  • Provide market information
  • Develop and manage websites
  • Develop and manage social media channels
  • Develop and manage library
  • Develop publications
  • Publish Lifestyle Vietnam magazine
  • Publish in-flight magazine
  • Develop and manage Vietcraft and partner’s identities
  • Manage Vietcraft Excellence
Trade Promotion & Events

Trade Promotion & Events

  • Conduct market prospecting missions
  • Organize trade fairs outside of Vietnam
  • Organize Vietnam International Home Décor and Gift Fair (Lifestyle Vietnam)
  • Organize Vietnam International Specialties Fair
  • Organize local craft and food fairs
  • Set up distribution network for gift products in Vietnam and in the region
  • Organize buying and business-matching missions
  • Provide sourcing services for the buyers
  • Organize international handicraft light festivals
  • Organize design weeks and design competitions
  • Organize other creative festivals and events
Consulting and Training

Consulting and Training

  • Value chain analysis
  • Market and design trends
  • International compliances
  • Product design and development
  • E-commerce & Social Media
  • Creative packaging, Sustainable production
  • New sustainable materials
  • Company and sector branding
  • Income generation through craft development
  • Craft village tourism
  • Marketing and market access.
Design & Product Development

Design & Product Development

  • Study on the design trends in the targeted markets
  • Develop the network of the creative and design centers in Vietnam
  • Provide graphic design services (web, corporate identity, publications…)
  • Provide product design and prototyping services
  • Provide public and event designs
  • Provide packaging design services
  • Provide styling and merchandizing services
Sustainable tourism for craft villages

Sustainable tourism for craft villages

  • Identify the potential of craft village tourism
  • Provide training and build capacity for local partners
  • Enhance local community involvement in the tourism
  • Develop tourism-related products and services in the villages
  • Provide tour and travel services
  • Manage negative impacts in tourism
One Village One Product

One Village One Product

  • Research the potential of OVOP in Vietnam and the region
  • Provide training on different aspects of OVOP
  • Develop of the premium OVOP products
  • Build the model of OVOP
  • Establish the network of OVOP promotion in Vietnam


  • Develop new membership system
  • Monitor member rights and obligations.
  • Organize events to meet and admit new members
  • Organize social events in support of members and charitable activities


  • Manage VIETCRAFT office in accordance with Regulations
  • Advise and recommend policies to ensure benefits for VIETCRAFT staffs
  • Manage Green Office Program of the Association
  • Manage office work in line with international standards